AppsFlyer to return as MAU Vegas presenting sponsor for 2027 and 2028

AppsFlyer will serve as Presenting Sponsor for MAU 2027 and 2028, extending its backing of the Las Vegas mobile growth conference as the industry leans harder on measurement, privacy-first data strategy, and AI-era infrastructure. MAU 2027 is scheduled for May 4-6, 2027, at Bellagio in Las Vegas.

Why it matters: - AppsFlyer’s sponsorship signals continued investment in the mobile growth ecosystem at a time when marketers are dealing with signal loss, incrementality pressure, and tougher measurement requirements. - MAU Vegas remains one of the main gathering points for mobile growth professionals comparing tactics across acquisition, retention, monetization, and privacy. - The partnership underscores how central trusted measurement and data infrastructure have become for app and gaming growth.

What happened: - AppsFlyer will return as Presenting Sponsor for MAU 2027 and 2028. - MAU 2027 is scheduled for May 4-6, 2027, at Bellagio in Las Vegas. - MAU Vegas 2026 drew nearly 3,000 participants to Las Vegas. - MAU brings together marketers, founders, developers, product leaders, investors, and executives for content, networking, and industry discussion.

The details: - MAU positions itself as a global gathering for mobile growth professionals. - The event focuses on questions practitioners are weighing around AI and automation, creative optimization, retention, monetization, privacy, and modern measurement. - MAU uses keynote sessions, peer-driven roundtables, executive programming, and curated networking experiences. - AppsFlyer has previously participated in MAU programming on AI-era marketing infrastructure, cross-platform measurement, attribution, and experimentation. - AppsFlyer President and General Manager Brian Quinn said the company is proud to return as Presenting Sponsor for MAU 2027 and support conversations that shape mobile growth. - MAU Vice President of Strategy and Growth Angela Harar said the partnership will continue through 2028 as the industry works through a more complex and rapidly changing growth landscape.

Between the lines: - The sponsorship renewal points to a broader industry shift toward more durable measurement systems and privacy-aware planning. - MAU’s value appears to come from being a place where practitioners compare what is working, not just hear broad trend talk. - AppsFlyer’s recurring presence at MAU suggests the company sees the event as a key venue for reaching decision-makers in mobile marketing and gaming.

What's next: - MAU will announce additional programming updates for MAU 2027 at mauvegas.com. - The conference will continue building out its 2027 agenda ahead of the May event in Las Vegas. - AppsFlyer will remain involved as Presenting Sponsor through MAU 2028.

The bottom line: - AppsFlyer is extending a long-running partnership with MAU Vegas as mobile growth teams face a more complex mix of measurement, privacy, and AI-driven change.