DemandTec unveils co-planning calendar for retailers and CPGs at Groceryshop 2026

DemandTec introduced a Co-Planning Calendar at Groceryshop 2026 in Las Vegas, positioning it as a shared workspace for retailers and CPG suppliers to align promotions, funding and performance targets on one live dataset. The company says the tool is meant to reduce spreadsheet-based reconciliation and help partners turn joint plans into faster, more accurate decisions.

Why it matters: - DemandTec is trying to solve a long-standing retail planning problem: retailers and CPG suppliers often share data, but still reconcile plans manually across spreadsheets and email. - The Co-Planning Calendar is meant to help both sides lock in promotional events, funding commitments and performance targets before execution, not after the fact. - DemandTec says the approach could reduce margin leakage tied to plans built on historical funding assumptions instead of confirmed commitments.

What happened: - DemandTec gave Groceryshop 2026 attendees an early look at its Co-Planning Calendar in Las Vegas on September 22, 2026. - The product sits inside DemandTec’s Trade Performance suite on the Commercial Trade Intelligence platform. - The calendar creates a shared planning workspace for retail merchandising and category teams and their CPG partners. - DemandTec said attendees could see a live demo at booth 1108 during all three days of the conference.

The details: - Co-Planning Calendar uses a common definitional layer so retailers and CPG partners work from the same live data. - The tool connects promotional planning to pricing and trade deal decisions through DemandTec’s native links across those workflows. - DemandTec said a change made by either side to a joint plan flows immediately into pricing and promotional decisions built on top of it. - The company said its CTI network connects about 7,800 CPG trade partners to the shared model. - DemandTec said CPG partners fund 40% to 60% of promotional events. - The platform is designed to bring commitments, pricing context and performance targets into one shared view from the start. - DemandTec said the broader platform is already used across more than 120 retail banners and by more than 30,000 daily users. - The company said its pricing and promotion engine has delivered 90%+ demand forecast accuracy.

Between the lines: - DemandTec is framing Co-Planning Calendar as more than a workflow tool; it is positioning the product as infrastructure for joint decision-making between retailers and suppliers. - The launch also reflects a broader push in retail technology toward shared operating models, not just shared data. - DemandTec’s message is that collaboration only creates value when both sides can make decisions inside the same system. - Gartner’s view, cited by DemandTec, is that the harder problem is not data access but joint intelligence and persistent processes that turn insights into action.

What’s next: - Retailers and CPG suppliers can evaluate the product through live demos at Groceryshop 2026. - DemandTec is pitching Co-Planning Calendar as part of its wider CTI platform and Trade Performance suite. - The company is likely to push adoption by tying co-planning directly to pricing, promotions and deal settlement workflows.

The bottom line: - DemandTec is betting that shared planning software will help retailers and CPGs move from negotiated spreadsheets to a single operating view for trade decisions.