The Vertical Buzz says it is becoming a hub for vertical entertainment

The Vertical Buzz says its weekly podcast and media platform has grown into a gathering place for the fast-expanding vertical entertainment sector. In just over 120 days, the show says it has topped 20 episodes, 24,500 views and 4,000 watch hours as it adds sponsors and prepares new coverage in Las Vegas. Why it matters: - Vertical entertainment is moving from niche format to a broader industry with creators, studios, platforms, investors and technology companies building around it. - The Vertical Buzz is positioning itself as a media and community hub for that shift, which could help shape how the category is discussed, marketed and connected. What happened: - The Vertical Buzz launched as a weekly video podcast and media platform focused exclusively on vertical entertainment. - The platform says it has grown over just more than 120 days into an industry media outlet connecting professionals across the vertical entertainment ecosystem. - The show has produced more than 20 episodes. - The platform has generated more than 24,500 views. - The Vertical Buzz says it has logged more than 4,000 hours of watch time. - The audience has grown to nearly 1,100 subscribers. - Early sponsorship support has come from AEIRO, a technology company focused on advanced air purification systems, and VertiCast, a casting and creator platform serving the vertical entertainment community. The details: - The Vertical Buzz has featured actors, producers, casting directors, platform executives, educators, founders and other industry leaders. - The platform has expanded through conference participation, festival appearances, live event coverage and industry partnerships. - Buzz Leer, founder and host of The Vertical Buzz, said the audience is participating in conversations about where the industry is headed and what opportunities are being created for creators, performers, producers, executives and audiences. - Jason Hanan, owner of Glendale Podcast Studio and producer of The Vertical Buzz, said the format is becoming more than a podcast and is serving as a place for builders in the industry to share ideas, experiences and opportunities. Between the lines: - The early audience and sponsor traction suggests growing commercial interest in vertical entertainment, even as the category is still forming. - The Vertical Buzz is also trying to define itself as infrastructure for the sector, not just commentary on it. - Leer framed the category as an emerging entertainment movement that will likely develop its own media ecosystem. What’s next: - The Vertical Buzz plans to go on location at the Vertical Microdrama Market in Las Vegas from August 13 to 16 at the Sahara Las Vegas Casino. - The platform also plans expanded coverage of industry events, live recordings and more programming aimed at supporting the vertical entertainment community. - Future coverage will continue to focus on the people and companies shaping vertical storytelling and mobile-first entertainment. The bottom line: - The Vertical Buzz is betting that vertical entertainment is early enough that the media serving it can grow alongside the industry itself.